Kotler and Armstrong define marketing as «the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.» This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities. […]

Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially […]

Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Unfortunately, this concept is not well adopted by Dubai Real Estate in the recent times, and a Pied Piper (of Hamelin) approach has been followed by most […]

With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising. Your new […]

Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where they are. Marketing strategies are changed as per the requirement of the companies. Getting a good rank on the result page of the search engine […]

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures […]

I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive? This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer. One key is not to side-step it. There are good […]

For the website or blog owner that is looking to monetize their online presence, but prefers to avoid selling products or generate the high volume of traffic needed for PPC advertising, the cost per acquisition (CPA) marketing options can make a very attractive alternative. In these programs, the payouts to affiliates are based on getting […]

Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, […]

Facebook Ads, eBooks, YouTube Marketing, Twitter, and Blogging, they are one of those new marketing methods that appear every day or every week and truly, they do help businesses boost their online confidence and marketing. But, it can be exciting to detect which trendy marketing strategies are real. We know there’s one thing that reigns […]