Jameson General Store was a historical treasure in the small North Carolina Community. Jim Jameson, the owner, had been part of the family legacy over 100 years old. The company had seen bad times, including The Great Depression. However, their hard work and customer loyalty had sustained the company’s success. Even when a neighboring community […]

Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online […]

The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have […]

Digital marketing in India seems to be on the cusp of a revolution. The Enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices, increasing use of social media through mobile and increasing use of online shopping portals do indicate that the time is right for online marketing […]

In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors–Leads–Customers. This is what Inbound marketing captures. What then is Inbound marketing? According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online […]

Influencer Marketing is a modern marketing technique in which concentration is mainly placed on particular individuals rather than the entire target market. These individuals, termed influencers, are identified as people having a profound influence on the marketing activities of many other potential buyers of a brand. The explosion of social media over the last ten […]

Programmatic direction in digital marketing helps to describe and develop a framework for research, which highlights the interaction in the marketing process and also in the strategy process. For future research we figure out the evolving issues in and also the interaction of associated question. This framework is used to disclose the activities required to […]

With the advances in technology, the business has changed to a great extent. More business opportunities are now available for everyone online. Millions of potential clients and customers can be reached in a matter of little time. With every passing day, business networking has become easy and convenient. The cost that is spent on this […]