Whilst content marketing via blog post and email marketing is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.
Whatever the case may be, you turbocharge the conversion process because you’re hitting your prospect on so many levels with so many different signals.
You’re communicating with your voice, you’re reaching out through emotional and verbal signals in your video. You are also presenting what would otherwise be dry facts in the most potent form of human to human interaction i.e. the story.
People can read a story, but if it doesn’t have a strong punch line when somebody is reading you the story and guiding you emotionally through the twists and turns, it will not be effective.
Video marketing has been called the killer marketing path of the Internet age and for good reason. People have been making a killing with video marketing because it truly integrates with all the other ways you can promote products, services, and ideas online. It is able to achieve so much in such little time compared to other forms of marketing.
Most importantly, video marketing enables you to build a brand that your competitors really cannot touch. That’s really the bottom line because the one key competitive advantage you get is that there are so many misconceptions regarding the cost, effectiveness as well as the specific complete details of video marketing.
As you probably already know, you need to have a plan when you’re doing video marketing. Otherwise, it’s going to be very easy for you to blow through thousands of dollars and will have very little to show for. Your competitors know this.
They probably have tried it before. Maybe they tried once, got burned and they quit. Use this to your competitive advantage. You know that if you have a solid video marketing plan and you know how to create the right videos and get it in front of the right eyeballs at the right time you get the right results.
Unfortunately, if you were to jump into video marketing with both feet with absolutely no clue, you probably blow through a lot of money. You probably will experience the same negative results that scared of your competitors.
Thankfully, you can use some of the very powerful online marketing blueprint to put together a video marketing strategy that can produce the results you’re looking for. Preferably the resource must not just focus on traffic or video production.
In addition, it should not refer to the common things that everybody else is talking about. Instead, this marketing mastery blueprint should walk you through the whole process. This begins by selection of a niche, finding the right type of video to produce, learning from your competitors, and give ideas on how to produce videos that audience members will find compelling.
Video in itself is not magical. Just because you come up a video doesn’t necessarily mean that you are going to make a stash of money overnight. You have to make the right video appealing to the right audience to market to them at the right time in the right sequence so you get the right results.