Facebook Ads, eBooks, YouTube Marketing, Twitter, and Blogging, they are one of those new marketing methods that appear every day or every week and truly, they do help businesses boost their online confidence and marketing. But, it can be exciting to detect which trendy marketing strategies are real. We know there’s one thing that reigns from all those methods: Influencer Marketing, truth! But what is the connection of Influencer Marketing to Instagram Marketing?
If you are not much familiar on what is Influencer Marketing, it is a form of marketing which focuses on utilizing key ambassadors to spread the concept and the message of your brand to their audiences, to your target market, and possibly to a larger market. Instagram has more than 300 million monthly users, and 70% of Instagram users have already searched for brands on the same platform who wanted to guzzle their content. That is why Instagram marketing is effective for your e-commerce business if used right.
Instead of marketing directly to a group of consumers, you may want to hire and inspire influencers to spread the word for you. Well, Instagram has become a place for influencers, a lot of them had grown their audience from small to millions in a short period of time. These internet celebrities have enormous authority over a germinating audience of untouched consumers. They have vast of influence over their audience and can impact latest trends available. If you are working with them? You will be able to speed up the development of your product in a short period of time.
For businesses, you should start identifying the right influencers to work with. This is somewhat the inflexible part of the whole process, you don’t want to mess up things at this stage as it affects your whole marketing strategy. Take note, if influencers don’t like working with your brand, then stop pleasing them, you don’t have to pressure a relationship onto an influencer, if you kept on begging them, chances are they will praise your product in a fake way, ending in a lot of comments saying «spam» from the audience. Once you have found the perfect person for your project, offer to run a trial campaign before pursuing deeper on the relationship.
Using Instagram Analytics tools is important in order to track the important metrics such as comments, engagements, and call-to-action that has great impact to your business.
It is to be noted that you should be involved with your team regarding the strategy for the campaign, in order to get updated on your campaigns. If you accomplish this efficiently, be amazed by the result and benefits that influencer marketing can have on your business.
Instagram Influencers are users with a significant audience who can be one of your customers.