With Apple unleashing its iOS 11 in the middle of this year, there came a series of changes on the platform which stirred the minds of developers and app owners. How to upgrade an existing app or built an improvised app that is equally functional and efficient on iOS 11 became their prime concern. For those owning apps and severely want them to work aptly in the new iOS version, following points will serve as a principal guidance.
Leverage the Groundbreaking ARKit
While ARKit is perhaps the most trendsetting feature rolled out by Apple in the new OS version, it will be a predominant tool for advanced apps development to the developers or marketers. With ARKit, developers will now be able to leverage the camera features and sensors on the devices of iOS 11 to build apps with augmented reality (AR). Unlike VR or Virtual Reality, AR is the enhanced technology that allows projection of digital interfaces onto the real world. More precisely, this trailblazing SDK in new iOS update is a major encouragement for the apps businesses to use augmented reality based content in their apps in the manner they seem fit and offer more enthralling experience to users.
Prepare for mobile payment enhancements
Developers need to gain hold over NFC chip, released with iOS 11 update. It is a major chip built for facilitating wireless transmissions or interactions with mobile payment devices within a certain proximity. While payments were possible earlier only through Apple Pay, this chip can now be used by developers and apps businesses for offering promotions and discounts to the customers who happen to live nearby. The new release of iOS has also brought a major Siri update for which developers can now use the SiriKit to implant features of voice controls for the users to complete their mobile transactions.
Improvise listing strategy to fit in the redesigned App Store
The newer version has revamped the design of entire App Store to give it a more subtle and refreshing look. New changes are made in both the title and subtitle areas that will now support a maximum of 30 characters. Descriptions from now onwards cannot be edited whenever one wishes to, but only while submitting a new version. However, a new field for promotional text that will let businesses advertise their discounts, offers, time events or announcements is introduced. Further, one can now feature three short videos for previews, promote in-app purchases and major subscriptions on the same app page. Thus, it's high time for the app owners to gear up their marketing approach to index their app in a lucrative way in the App Store.
Use the feature of Indoor Navigation
As Apple's map gets ready for indoor navigation providing detailed inside views of malls, big institutions, and airports with this new update, businesses can now get their apps ready to draw greater foot traffic. It could be a great game changer for the apps meant for stores and offices located within those large centers. They could easily drag more customers as more people get to know about their exact location and easily reach out by following the map routes.
Final Thought
No doubt, this latest refreshment in iPhone's and iPad's operating system will be providing newer opportunities to the app owners such as Augmented Reality, indoor maps, voice engagements and much more. Scheduled to release for the iPhone and iPad devices on this fall, iOS 11 will be thus leading to some major changes for the apps makers, their services / products, and marketing approaches.