When marketing an in-home care service, it’s important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.
First, I’d like to point you to a short introduction opener; a 20-second speech – even if you talk slow. You should deliver this message with emotional passion. You can use it to explain your services to anyone at any time – at a Chamber of Commerce Mixer, leads club meeting, local service club or before a speech on the topic.
20-Second Introduction:
I am _____________________, we are putting the «caring» back into in-home care. Our trained, devoted, and background checked caregivers treat every client like family. It’s in our ___________ Care Services DNA. We help seniors stay happily in their homes and age with dignity.
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60-second pitch for: radio ad, chamber mixer introduction, elevator sales pitch
We help seniors stay in their own homes aging with dignity – we prepare meals, pick up items from the store, drive seniors to the doctor, pharmacy, hair salon, or coffee shop.
We remind seniors when it’s time to take medications, and help them with very personal stuff like taking a bath. Our goal is to provide companionship, assistance, and prevent falls and clean up a little around the house – making beds, helping with laundry.
You see, we want to put the «caring» back into the in-home care industry. Our seniors are not captured customers for extracting exorbitant fees – our seniors are real people, who deserve the best. We will all be seniors one day, it’s time for change is now.
Our team of care professionals make all this possible, and we have some of the best clients in the world, and we thank them for making us number one in ________ County – This is what makes our work so rewarding.
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As you can see by these examples, the dialogue has to be about them, your clients, not about YOU or your company. Too many companies miss the opportunity to talk with their potential customers and instead end up talking at them, and telling them how great they are. That’s not needed, customers need to know what’s in it for them and why they should choose you. I hope this help you with your online marketing strategy.